What Should You Do If the Influencer Is Unresponsive Before the Deadline?
First, the reassuring part: your money is in escrow and you cannot lose it to silence. If nothing is delivered, it comes back to you automatically.
What happens on its own
You pay
The money goes into escrow and the delivery is scheduled
72, 24, 12, 6 and 3 hours before
The creator gets reminder pushes
The delivery date
The creator posts and submits the link
2 days after the date
With nothing delivered, the deal expires and shows Failed
3 days after that
Your money is refunded to you automatically
You do not have to do anything for the refund to happen. It is automatic.
What to do in the meantime
1
Message them in the chat. Creators get push notifications for messages, and most silences are a busy week rather than a vanishing act.
2
Check the date is realistic. If you set it two days out, that is often the problem. Five to seven days is the suggested window.
3
Offer a later date if they need one. See extending the deadline.
4
Let the clock run if there is still no answer. The deal expires and your money returns to you.
5
Leave an honest review afterwards. It is the signal that protects the next brand.
Good to know
The creator is already being reminded. Ainfluencer sends them pushes at 72, 24, 12, 6 and 3 hours before the date. You do not need to nag, and a single friendly message usually works better than several.
If they reappear late
A late creator can still deliver as long as the deal is still paid. They can publish and submit the link, or extend the deadline, and the deal revives. Once your money has actually been refunded, the deal has to be restarted and paid again.
Important
So if you still want the collaboration, it is worth acting before the refund rather than after. After a refund you pay again.
Why this helps you
This is the practical case for escrow. On a direct arrangement, silence after payment is a loss and a difficult conversation. Here it is a timer that returns your money without you having to ask anyone.