What Is the Ainfluencer Score, and How Does It Impact Your Success?

The Ainfluencer Score is a performance-based metric that helps both influencers and brands understand how well they’re doing on the platform.

Important: This score is based on the ratings and feedback that brands and influencers give each other after working together. In other words, your score reflects how your collaborators evaluate their experience with you.

There are two types of scores:

For Influencers:

Your score is shaped by the ratings brands give you after collaborations. These ratings are typically influenced by factors such as:

  • Deals closed
  • Responsiveness to offers
  • Profile completion
  • Written review
  • Active campaigns
  • Payment and collaboration reliability

Why it matters:
 A higher score means:

  • Better ranking in the marketplace
  • More visibility and organic offers from brands
  • Greater trust and faster deal-making

Tip: Quickly responding to offers, closing deals, and writing reviews are some of the most effective ways to boost your score.

For Brands:

Brands also receive a score, which appears in the top-right dropdown menu under their company name. This score is based on the ratings and feedback given by influencers after completing collaborations.

It is influenced by factors such as:

  • Number of deals successfully closed
  • Payment history and timeliness
  • Clear and timely communication
  • Reviews from influencers

Ainfluencer Score for Brands

Why it matters:
Your brand’s score helps build trust with influencers. A high score shows you’re reliable, professional, and serious about collaborations, making influencers more likely to accept your offers and prioritize your campaigns.

In Short:

Whether you’re a brand or an influencer, your Ainfluencer Score is your reputation on the platform. It reflects how your collaborators experience working with you.

It directly influences how often you’re noticed, how much trust others have in you, and how successful your campaigns or partnerships will be.

Focus on being responsive, consistent, professional, and on creating positive collaboration experiences. The strong ratings (and success) will follow.

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How a brand score is actually calculated

Reviews are part of it, but they are one of six inputs. Most of the others are entirely within your control.

Where your score comes from
What you doPoints
Run a live campaign5 each
Close a deal10 each
Pay creators1 point per $20 paid
Complete a profile item1 each
Answer an offer within a day2 each
Write a review after a deal10 each

You can see your own breakdown on the Points page in your profile menu, under Where your score comes from.

The tiers, and why they matter
Bronze
Where every brand starts
Silver
Building a track record
Gold
An established brand on the platform
Platinum
The strongest standing with creators
Important
A higher tier ranks you higher with creators. This is not decoration. Your tier affects how your brand places when creators are deciding whose campaign to answer, so it has a direct effect on how many offers you receive.
The fastest ways to raise it
Answer offers within a day. Two points every time, and it is free. This is the single easiest lever on the list.
Finish your profile. A point per item, done once, and it also improves your reply rate on its own.
Write a review after every deal. Ten points each, and it helps the creator too.
Keep campaigns live rather than letting them lapse. Five points each.
Good to know
The score is recalculated daily, so changes show up the next day rather than instantly. If you completed your profile this morning and the number has not moved, check again tomorrow.
Why this helps you
Tying standing to payment behaviour and responsiveness rather than to spend alone is what protects smaller brands. A brand that answers quickly, pays reliably and reviews its creators can outrank a much larger one that does not, and creators can see that before they decide whose brief to answer.