How Do You Ensure the Influencer Follows All Your Guidelines Correctly?
Guidelines are followed when they are clear, repeated and checked. Ainfluencer gives you a gate at the end, but the work is mostly done before filming starts.
Three places to state what you need
Step 1
The campaign brief
Where every creator reads it before applying
›
Step 2
The chat, once agreed
Repeat the must-haves for this specific deal
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Step 3
Approval
Check against the list before you release the money
The must-haves worth spelling out
| Requirement | Why it gets missed |
|---|---|
| The format, Reel against Story against Feed | They are different amounts of work and easy to assume |
| Required hashtags | Give the exact text, not a description |
| The link in bio | Say how long it needs to stay there |
| How long the post stays up | If you set a duration it must be at least 4 hours |
| Paid partnership disclosure | Required in most markets and easy to forget |
| What not to do | Competitor products in shot, wrong music, a tone that does not fit |
Good to know
Send reference images before they film. Almost every revision exists because something was not shared early enough. See sending files in chat.
The gate at the end
You are never obliged to accept work that does not match the brief. Approval is what releases your money from escrow, so the sequence is: review the delivery, compare it to what you asked for, then decide.
✓
The format matches the brief
✓
Hashtags and caption are as agreed
✓
The link is in place and will stay
✓
The post is live on their account
✓
Disclosure is present where required
If something small is wrong, ask in the chat first. Most creators fix a caption in minutes. If it genuinely does not meet the brief, use Disapprove it, see approving or rejecting content.
Why this helps you
A clear brief does more than protect you. It is also what gets you more offers, because creators cannot price vagueness and tend to skip briefs they do not understand. Specific is cheaper and faster for both sides.