What's the difference between self-managed and fully managed campaigns on Ainfluencer?

When you manage your own campaign, you handle everything from selecting influencers to negotiating deals and tracking performance. In contrast, Ainfluencer’s Fully Managed Packages offer a hands-off approach where our expert team manages the entire process for you. We use the best-performing influencers to maximise engagement and ensure your budget is spent efficiently, often achieving better results than a self-managed campaign. Unlike traditional agencies, we don’t charge extra fees for management, and we guarantee results. Plus, our service is refundable and risk-free if no activity occurs. Here are what you expect:

Influencer Discovery: We identify and vet the best influencers for your niche and target audience. 

Campaign Strategy: We design and plan a data-driven campaign tailored to your goals. 

Outreach & Negotiation: We handle influencer outreach, negotiate rates, and ensure everything aligns with your budget. 

Content Management: We oversee content creation, approvals, and delivery to maintain brand consistency. 

Performance Tracking: We monitor campaign performance, provide real-time insights, and deliver a comprehensive post-campaign report.

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The two options side by side
Self-managedFully managed package
Who finds creatorsYou, using the marketplace filtersThe Ainfluencer agency team
Who negotiatesYou, in the inboxThe team
Who approves deliveriesYou. Every delivery needs it to release paymentThe team, on your behalf
What you payA plan from $0 to $699 a month, plus a platform fee per paid dealA package quoted for the engagement
Best whenYou want control, or you are testing the channelYou want the work done for you, at scale
Quarterly and yearly billing is cheaper per month. Drafts, paused, rejected and expired campaigns do not count toward the campaign limit; campaigns waiting for review do
FreeStarterProUltimate
Price a month$0$49$149$699
Platform fee per paid deal25%20%15%3%
Campaigns at once123Unlimited
Creator invites a month55050050,000
Team seats113Unlimited
Username reveals a month5501006,000
Advanced analytics reports a month3301001,000
Gifting campaignsNoYesYesYes
What self-managed actually asks of you
Writing a checkable brief. Tags, mentions, format and caption, because that is what a delivery is approved against.
Shortlisting. Filtering by category, country, language and audience, then reading insights and deal history.
Approving deliveries promptly. An unapproved delivery is refunded automatically, about 10 days after a readable link, and the creator goes unpaid.
Watching your allowances. Campaign slots and monthly invites are capped on every plan below Ultimate.
Important
Approval is the one job that cannot be skipped on a self-managed campaign. It is the single most common reason a campaign underdelivers: the content was made and nobody released the payment.

The guarantee and refund terms above are part of the managed package agreement, not of the self-serve platform. Ask the agency team to confirm what applies to your engagement in writing before you commit.

Why this helps you
Starting self-managed on the Free plan costs nothing and teaches you the flow, which also makes you a better client if you later hand it over. You will know what a good brief looks like.