Can You Keep Multiple Countries Selected If Your Audience Is Spread Across Them?
Yes, and you should. Country is one of the first things brands filter on, so being honest about everywhere your audience actually is directly affects how many campaigns you are matched with.
Why selecting several is the right call
Brands filter by country. Every country you are genuinely relevant in is another set of campaigns you appear in.
Audiences are rarely in one place. A creator posting in English typically has an audience across several countries.
Shipping campaigns depend on it. Brands sending physical products choose the countries they will post to, and you need to be in one of them.
Important
Be accurate, not optimistic. Listing countries where you have almost no audience gets you invitations you cannot deliver value on, and a brand who finds out afterwards leaves a review about it. Your insights screenshots will show the truth when they ask for them.
How brands use it
| What the brand does | What it means for you |
|---|---|
| Filters by country | You only appear if one of your countries matches |
| Sets the campaign’s target countries | The campaign is aimed at creators in those places |
| Asks for insights | They see your real audience breakdown before paying, see insight requests |
| Ships a product | You must be in a country they will post to |
Good to know
Your audience location comes from your own platform analytics, so check it before you choose rather than guessing. Creators are often surprised by where their audience actually is.
Changing it later
You can update your countries at any time from your profile. If your audience has shifted, updating it is worth doing: it changes which campaigns you show up in from that moment on.
Why this helps you
Country is the single most common reason a brand turns down an otherwise perfect creator. Getting yours right, and listing all of them, is the cheapest way to stop being filtered out of campaigns you would have been ideal for.