Can You Offer Different Content Formats to Different Influencers Within the Same Campaign?
Yes. The campaign brief sets the general ask, but every deal is negotiated individually, so each creator can end up with a different format, price and date.
How it works in practice
Step 1
Your brief
Describes what you want in general
›
Step 2
Each creator offers
With their own price and what they will make
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Step 3
You negotiate per creator
Edit the terms on that one offer
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Step 4
Each deal stands alone
Different formats, prices and dates
When to vary the format
| Creator | Often better suited to |
|---|---|
| Strong on video | A Reel or a TikTok video |
| Strong photography | A feed post |
| High story engagement | Stories, which many audiences watch far more than feed posts |
| Great on camera, small audience | Content creation only, for use in your own ads |
Good to know
Ask what they recommend. A creator knows which format their audience actually responds to, and a brief that lets them play to that usually performs better than one that forces everyone into the same shape.
Keeping it manageable
Write the specifics into each offer, not only into the chat, so the agreed deliverable is on the record.
Repeat the must-haves in the chat once the deal is agreed: the hashtag, the link, the date.
Remember the content rule: each format you want has to be agreed and priced, not added on later.
The deadline on changes
Once the creator submits the post link, change requests close automatically. After delivery there is no revision route at all: your options are the chat, and Approve or Disapprove. Agree any change before they post.
Why this helps you
Per-creator flexibility is the practical advantage of a marketplace over an agency package. You are not buying one format at one rate; you are agreeing the right deliverable with each person at the price they quoted for it.