How Can You Determine the Best Price for Each Offer From New Influencers in Your Campaign?
There is no fixed rate card on Ainfluencer, because creators set their own prices. What you have instead is everything you need to judge whether a price is fair, before you accept it.
What to weigh a price against
| Signal | Where you see it | Why it matters |
|---|---|---|
| Quality score | The creator card and profile | Great, Good or OK. Combines engagement, audience and niche |
| Engagement rate | The profile | Far more predictive than follower count |
| Fee estimate | The search filters and card | A rough market range for that creator |
| Audience location | Insights you request in the chat | A low price is no bargain if the audience is in the wrong country |
| Reviews | The profile | What other brands said after actually working with them |
| Recent posts | The content gallery | Judge the work you are buying, not the follower number |
A practical way to compare
1
Collect several offers rather than accepting the first. Open the campaign to all creators if you want more to choose from.
2
For each, note the price and the engaged audience, roughly followers multiplied by engagement rate.
3
Divide price by engaged audience. That number, not the headline fee, is what you are actually comparing.
4
Request insights from your shortlist to check the audience is really yours. See requesting insights.
5
Negotiate. Counter rather than reject if the audience is right.
Good to know
A nano creator at $60 with 8% engagement is frequently better value than a macro creator at $900 with 1%. The arithmetic above is how you see that rather than guess it.
Important
The minimum offer price is $10, and the real minimum for your account comes from your plan. Creators cannot offer below it.
Why this helps you
Because creators come to you with a price attached, you are negotiating with the market rather than guessing a rate. Brands routinely find that a smaller creator with a genuinely engaged audience costs a fraction of what they had budgeted, which is only visible because the offers arrive side by side.