What Specific Information Should You Share With the Influencer in the Chat?
The best predictor of a good delivery is how clearly you briefed it. Here is what to share, and where to put it so it counts.
Put it in two places
Step 1
The campaign brief
Where every creator reads it before applying
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Step 2
The deal chat
Repeat the must-haves once the deal is agreed
The brief sets expectations before they price the work. The chat makes sure the person actually doing it has the specifics.
The checklist
| Share this | Why it matters |
|---|---|
| The exact deliverable, format and platform | A Reel and a Story are different jobs at different prices |
| The key message, two or three points | More than three and none of them land |
| Exact hashtags and handles, written out | Describing them is how they get typed wrong |
| The link, and whether it goes in the bio or the caption | Along with how long it needs to stay there |
| The publish date | Five to seven days ahead gets better results than tomorrow |
| Product details, if you are shipping | Delivery takes time and content cannot start before the parcel lands |
| What to avoid | Competitor products in shot, wrong music, a tone that does not fit |
| Reference images | Worth more than any amount of written description |
Good to know
Send references before they film. Almost every revision request exists because something was not shared early enough. You can attach images, video and files in the chat, see sending files in chat.
Important
Contact details and most links are blocked in the chat until the offer is paid. If a message will not send, that is usually why. See sending links to creators.
Why this helps you
A specific brief does two jobs at once. It gets you better content, and it gets you more offers in the first place, because creators cannot price a vague brief and tend to skip the ones they do not understand.