Can You Set Different Pricing for Different Types of Content Within a Single Campaign?
Yes, and in fact you nearly always will, because creators set their own prices and each offer is negotiated on its own.
Why prices differ inside one campaign
The format. A dedicated video is far more work than a Story mention.
The creator’s audience. Size, engagement and how well it matches your market.
How much they make. Posting your content costs less than creating their own.
Usage. Reusing their footage in your own ads is worth more than a single post.
How to set the price on one deal
1
Open the offer in your Offers tab.
2
Click Edit.
3
Change Price, and the date, duration or bio link if you need to.
4
Click Send Edit for Approval.
5
The creator accepts, counters, or rejects. When they accept, the status returns to Waiting Payment and you can pay.
Important
The minimum offer price is $10, and your plan may set a higher one. A price below the minimum is refused.
The same four fields, two different mechanisms
| Before you pay | After you pay | |
|---|---|---|
| What it is called | A negotiation | A revision request |
| Who can start it | Either side | You, with Edit |
| What can change | Price, delivery date, duration, bio link | The same four |
| How many | No limit while you are still agreeing | 2 per deal |
| If the price goes up | Nothing to pay yet | You pay the difference first, then the request is sent |
| How it is accepted | Paying is your acceptance. There is no Accept button for brands | The creator accepts or rejects |
| If they say no | The old terms stand. Either side can edit again | The old terms stand and any extra you paid returns to your wallet |
Good to know
Compare offers on price against engaged audience rather than on the headline number. A creator at $60 with strong engagement is often better value than one at $400 with a large but passive following. See finding the best price.
Why this helps you
Because creators quote you rather than reading a rate card, one campaign can carry a $20 nano creator and a $500 macro creator at the same time, and you can see which actually earned its money afterwards.