Are There Any Restrictions on the Types of Content You Can Request From Influencers?

acmp-rewritten

Yes, and they fall into three groups: what the platforms allow, what Ainfluencer allows, and what you have actually paid for.

1. The social platforms’ own rules

Whatever you ask for has to be publishable on Instagram, TikTok or YouTube. A creator cannot post something that breaks the rules of the platform it lives on, and asking them to is asking them to risk their account.

2. Ainfluencer’s community guidelines

Content that breaks the guidelines will not be approved, and campaigns are reviewed by our team before they go live. If a brief asks for something that cannot be run, the campaign is rejected with a reason, see reasons a campaign is rejected.

3. You get what you agreed and paid for
Important
You cannot ask for several content formats while paying for one. A Reel, a Story and a feed post are three deliverables. If you want all three, that is what the offer has to say and what the price has to reflect.

This is not a technicality. The price a creator quotes is based on the deliverable in front of them, and adding to it afterwards is how deals go wrong for both sides.

The formats you can request
PlatformFormats
InstagramFeed post, Story, Reel
TikTokVideo
YouTubeVideo

You can also decide how much of the work the creator does: post your existing content, create and publish their own, or create content for you without posting it. See content types you can request.

Caption rules worth knowing
Up to 2,200 characters and 30 hashtags.
Contact details are not allowed in captions.
If you set a post duration it must be at least 4 hours.
Why this helps you
The one-format-one-price rule protects your campaign as much as the creator. Briefs that are specific about the deliverable get more offers, because creators can price them, and the offers you get back are comparable with each other.