What is the "Favorite List" and how does it help run a campaign faster?
A Favorite List is a saved shortlist of creators. It turns discovery from something you redo every time into something you build on.
What it is for
✓
Quick access. Stop re-running the same search and losing the good ones you found last week
✓
Invite the whole list at once with Invite All in This List, instead of selecting people one at a time
✓
Build a shortlist over time, adding creators as you find them rather than deciding in one sitting
✓
Compare properly, with your candidates side by side instead of scattered across searches
How to use it well
1
While searching, click Save to list on any creator card.
2
Build separate lists for separate purposes, for example one per campaign, per market or per product.
3
Review the list before inviting, rather than inviting as you go.
4
Use Invite All in This List when the list is ready.
Good to know
Lists work well with reveals. You can save a creator without revealing their handle, so you can build and compare a shortlist first and spend reveal credits only on the people you actually want to approach. See learning more about a creator.
A practical way to run it
As you search
Save anyone plausible. Do not judge yet, just collect
When the list is 20 to 30
Stop searching and start comparing
Cut to a shortlist
Judge on engagement, audience fit and recent posts
Reveal and invite
Spend credits only on the shortlist, then Invite All
Why this helps you
Most brands lose good creators simply by forgetting them. You find someone excellent on a Tuesday, get pulled into something else and never find them again. A list costs one click and removes that failure mode entirely.