What Happens If You Complete the Offer, but It’s Still Not Satisfactory to the Brand?
You get a second chance, and it is a real one. But it is not open-ended: a disapproval starts a 14-day clock, and most creators are never told that.
The part that was missing
Correction to an earlier version of this page. It said you revise your content until it meets the brand’s expectations, with no mention of a limit. There is one. When a brand disapproves, the money stays held and is refunded to the brand 14 days after the deal’s start date. Revising politely for three weeks loses the payment.
What actually happens when a brand disapproves
Straight away
The delivery is marked disapproved. The money stays in escrow, it does not go back yet
You are emailed
With the brand’s reason. No chat message is posted, so check your email
You fix and resubmit
The deal goes back to waiting for approval
14 days after the deal’s start date
If nothing changed, the brand is refunded
What to do, in order
1
Read the email. It carries the brand’s actual reason, and the chat will not.
2
Message the brand in the chat and confirm exactly what they want changed. Get it in writing.
3
Fix the post, or post a corrected version.
4
Submit the new link from the offer card. The deal returns to waiting for approval.
5
Ask them to approve. Their approval is what releases the money.
Good to know
Do not delete the original post before you have agreed what the fix is. If the brand changes their mind, or an admin reviews the deal, the post is the evidence that you delivered.
If the brand goes quiet after disapproving
Contact support. An admin can review the delivery and approve it, which releases your payment. Do this well inside the 14 days rather than at the end of them.
Important
Once the brand disapproves, the approve box disappears from their inbox. So even a brand who changes their mind cannot simply switch to approving: they have to ask us. If you reach an agreement in the chat, tell support so an admin can finish it.
Preventing it next time
Confirm the concept in the chat before filming. One message removes most disapprovals.
Re-read the Campaign Delivery Terms on the offer card before you post.
Check tags, mentions and caption wording against the brief.
Why this helps you
A disapproval holding the money instead of returning it immediately is the platform siding with the work you already did. You get a fortnight and a second submission, and an admin who can decide if the brand will not.