Does the Commission Change Based on the Deal Size or Type?
No. Both fees on Ainfluencer are percentages, so they scale with the deal rather than changing rate at a threshold. A $100 deal and a $10,000 deal are charged the same percentage.
Two different fees, two different payers, charged at two different moments
| Brand platform fee | Ainfluencer payout fee | |
|---|---|---|
| Who pays it | The brand | The influencer |
| When | At checkout, added to the total | At withdrawal, taken off the payout |
| How much | Free 25%, Starter 20%, Pro 15%, Ultimate 3% | Normally 20%, set per payout method |
| Does it change with deal size? | No, it is a percentage | No, it is a percentage |
| Where you see it | The checkout total breakdown | The withdrawal screen, as Ainfluencer Fee |
What does change the rate
| Factor | Does it change the rate? |
|---|---|
| Deal size | No, for either side |
| Content type, post, reel, story or video | No |
| Platform, Instagram, TikTok or YouTube | No |
| Your follower count or performance | No |
| The brand’s plan | Yes, for the brand. 25% on Free down to 3% on Ultimate |
| Your payout method | Possibly, for you. The percentage is set per method |
| Legacy balance | Yes. Withdrawn with no fee |
For brands, the plan is the lever
The platform fee is the main reason a plan pays for itself. Going from Free to Ultimate takes it from 25% to 3%, so on campaigns of any real size the fee saving is the larger number, not the subscription.
For influencers, the price is the lever
Since the percentage is flat, your earnings are decided by what you charge. Quote the fee into your price so your net is what you intended, and raise your price as your track record grows.
Good to know
Check the figure on the screen rather than from memory. The brand’s fee is shown in the checkout breakdown and yours on the withdrawal screen as Ainfluencer Fee, with the percentage next to it. The screen is always current.
Why this helps you
A flat percentage is predictable, which matters more than it sounds. You can price a campaign or a deal once and know your net without working out which bracket it falls into.