Do Brands Also Pay a Commission, or Is It Only Charged to Influencers?
Both sides pay. Brands pay a platform fee at checkout and influencers pay a fee at withdrawal. They are two separate charges at two different rates.
| Brand platform fee | Ainfluencer payout fee | |
|---|---|---|
| Who pays it | The brand | The influencer |
| When | At checkout, added to the total | At withdrawal, taken off the payout |
| How much | Free 25%, Starter 20%, Pro 15%, Ultimate 3% | Normally 20%, set per payout method |
| Does it change with deal size? | No, it is a percentage | No, it is a percentage |
| Where you see it | The checkout total breakdown | The withdrawal screen, as Ainfluencer Fee |
The platform fee is added to the brand’s total at checkout and shown before they pay, under How your total is calculated.
| Brand plan | Platform fee |
|---|---|
| Free | 25% |
| Starter | 20% |
| Pro | 15% |
| Ultimate | 3% |
Content insurance is a separate optional charge, only for campaigns where a physical product is shipped to a creator. Neither the platform fee nor the insurance is refunded if a deal falls through, which is worth knowing before budgeting a campaign.
Joining is free, sending offers is free, and nothing is charged until a deal is paid and you withdraw. The Ainfluencer Fee, normally 20%, is taken at withdrawal. Your wallet shows the full offer price, which is why the two numbers differ.
Because the two charges appear in different places. A brand sees their fee as a line on a checkout page. A creator never sees the brand’s fee at all, and only meets their own on the withdrawal screen. Both have always been there.