How to determine the best price for Your offers in each campaign?
There is no formula, and anyone who gives you one is guessing. What there is, is a short list of things that genuinely move the number, and two figures in the app you should know before you quote.
Two things the app decides for you
There is a minimum offer price, set by the brand’s own plan. You cannot offer below it, and the app will tell you if you try.
The offer card estimates your payout at 80% of the price. Your wallet shows the full price and the Ainfluencer fee, normally 20%, comes off at withdrawal. Quote the full amount you want to earn plus the fee, not the amount you want to receive.
What actually moves your price
| Factor | How it affects the number |
|---|---|
| Engagement rate | The strongest single factor. A small, engaged audience prices above a large, flat one |
| Audience country | A brand selling in a country you reach pays for that reach. A mismatch is worth little at any follower count |
| The deliverable | Price the work. A scripted reel with a product shot and a link in bio is not the same job as a static image |
| Exclusivity and usage rights | If the brand wants to run your content as an ad, or wants you not to post a competitor, that is extra and should be priced |
| Turnaround | A rushed deadline is worth a premium |
| Your track record | Completed deals and real results on your profile are what let you hold a higher price |
A correction to this page
An earlier version of this page claimed stories are worth 4 times a feed post and videos 1.5 times a static one. Those multipliers are not from the platform and we cannot support them. A story that disappears after 24 hours is normally worth less than a permanent feed post, not more. Price the work and the usage, not a format multiplier.
A practical way to set your first price
1
Work out what the job takes you in hours, including filming, editing and revisions.
2
Decide what your time is worth, and add what the audience is worth on top. You are selling both.
3
Add the Ainfluencer fee, so the net is what you intended.
4
Check it against the campaign’s stated budget, if there is one.
5
Quote it with a one-line reason: the format, the audience and the result you expect.
Good to know
Do not undercut yourself to win a first deal. Brands on Ainfluencer come back, and they come back at the price you set. A cheap first collaboration becomes your rate.
Negotiating is normal
A brand can counter your offer, and you can decline or counter back. The whole Waiting Payment stage exists for this. See negotiating in Waiting Payment.
Why this helps you
Pricing is yours to set, with no rate card imposed on you. Current insights on your profile are what make a higher number easy to justify, which is why filling them in is worth more than any pricing trick.