What Types of Content Can I Request from Influencers?
You choose the platforms and post types in the campaign brief, and you also choose how much of the work the creator does. Those are two separate decisions.
The post types you can ask for
| Platform | Formats |
|---|---|
| Feed post, Story, Reel | |
| TikTok | Video |
| YouTube | Video |
You can select more than one, and add an optional caption for each.
How much of the work the creator does
A separate question in the brief asks what you expect creators to do:
| Option | What it means | Good when |
|---|---|---|
| Post my existing content | You supply the content, they publish it | You have brand-approved assets already |
| Create and publish content | They make it and post it on their own account | The most common choice. You get the creator’s own style and their audience |
| Only create content for me | They make it and hand it over without posting | You want content for your own channels or ads. This is UGC |
Good to know
Only create content for me is how you use Ainfluencer as a content supply line rather than a reach channel. You get footage for your own ads at a fraction of a studio cost, and you own the use of it subject to what you agree with the creator.
Caption and content rules
Caption: up to 2,200 characters and up to 30 hashtags.
Contact details are not allowed in captions.
You must upload at least one image or video to submit the campaign, up to 10 in total.
Images JPG, JPEG or PNG up to 8 MB. Videos MP4, WEBM, MOV and similar up to 100 MB.
Why this helps you
Being able to ask for content without a post is one of the most underused things on the platform. A creator who would charge a large fee to post to their audience will often make you the same video for much less when the reach is not part of the deal.