Can I Set a Wide Range of Influencers in Terms of Follower Size as My Target?
Yes. You set a size band in the campaign brief, and you can filter by a different band, or a custom range, every time you search. The two are not quite the same, which trips people up.
In the campaign brief
One of the wizard questions is What type of influencers would you need for your campaigns?
| Option | Followers |
|---|---|
| Nano | 5,000 to 10,000 |
| Micro | 10,000 to 100,000 |
| Macro | 100,000 to 1 million |
| Mega | Over 1 million |
| All and Any Range | No restriction. Often the right answer early on |
In creator search, the bands differ
Important
The search filter is not identical to the brief. In search, Nano starts at 100 followers, not 5,000, and there is a Custom option where you type your own range. So you can search for creators smaller than any band the campaign brief offers.
100
lowest Nano in search
5,000
lowest Nano in the brief
Custom
set any range you like
Which size to pick
| Band | Typically | Good for |
|---|---|---|
| Nano | Highest engagement, lowest cost | Testing a product, local reach, lots of creators at once |
| Micro | Strong engagement, still affordable | The sweet spot for most brands |
| Macro | Wider reach, lower engagement rate | Awareness when you have budget |
| Mega | Largest reach, highest cost | Launches and brand moments |
Good to know
Start wide. Pick All and Any Range in the brief and narrow with search filters instead. A brief that is too narrow quietly stops offers arriving, and you cannot tell the difference between a strict filter and a quiet marketplace.
Why this helps you
Because creators send you a priced offer, you do not have to guess what a size band costs. You can open the brief to every size, see what arrives, and compare a nano creator and a macro creator on the only number that matters: price against engaged audience.