How to Invite Instagram Influencers to Your Campaign Using DMs?
You can reach creators on Instagram directly using your campaign’s public link. It is the best way to bring creators you already know, or who are not on Ainfluencer yet, into a campaign.
The flow
Step 1
Copy the link
From the campaign card, Copy campaign url
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Step 2
Find them on Instagram
Use your brand account, not a personal one
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Step 3
Send a short DM
With the link and one line on why them
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Step 4
They open the brief
And can join and send you an offer
The link is unavailable while a campaign is a draft. See sharing your campaign link.
A DM that actually gets answered
Use your brand account. A DM from a recognisable brand is opened. A DM from an unknown personal account is not.
Say why them, in one line. Reference a specific post. Creators can tell a template instantly.
Lead with what is in it for them, not your company history.
Include the link and stop. The brief answers the detail questions better than a long message will.
Keep it short. Instagram truncates long messages and most are never expanded.
Important
Do not send the same message to a hundred people. Instagram limits bulk messaging from an account and can restrict it. A smaller number of genuinely personal messages gets a far better reply rate anyway.
DM against an in-platform invitation
| Instagram DM | Invitation inside Ainfluencer | |
|---|---|---|
| Who it reaches | Anyone, on or off the platform | Creators already on Ainfluencer |
| Effort | Manual, one at a time | Select several and invite at once |
| Where they reply | They have to join and then send an offer | Straight into your Ainfluencer inbox |
| Best for | Creators you already know or have found yourself | Working through the marketplace at volume |
Why this helps you
Using both is what most successful brands do. The marketplace brings you creators who are actively looking for work, and the DM route brings in the people you already wanted, who are usually your best performers because they already know the product.